Search engines, having overtaken word of mouth, are now the most popular source of new brand discovery. With over 70% of the search market and 160 billion monthly searches, Google is the leading digital resource, people turn to when looking for something they want or need. However, appearing at the top of Google in inherently…
With Facebook announcing that they will reverse the Facebook news ban, it got us thinking about how volatile social media can be! We know that it is common practice in equestrian businesses just to run your business through social media. However, if this has taught us anything it’s that the landscape of social media can…
You may or may not have heard a new operating system is available to download from Apple, iOS 14. What you may not have heard is that there are changes coming to the new operating system that may affect your Facebook ads. The upcoming iOS update is giving its users the option to opt-in or…
Getting on the first page of Google is most businesses SEO goal, but those three elusive letters, SEO, can stump many business owners. Of course, for new websites getting on the first page of Google for your related keyword is usually an unachievable dream, however, for MK Equestrian, we helped them do just that, from…
As a horse business advertising on Facebook and Instagram allows you to be where your shoppers are spending a lot of their time. Facebook even states that ads on their platform can reach 15 million users in Australia and can reach 9.7 million users on Instagram. However, unless you adopt the right strategy (Facebook Ads…
A social media competition is a fantastic way to promote your equestrian business and they usually receive a high level of engagement from your followers. After all, who doesn’t like the chance to win a prize! We have consolidated our best equine competition ideas as well as the legal side of competitions that you should…
Emails are a great way to stay in contact with your customers. They can be the most engaging and cheap marketing activity for small equestrian businesses if executed correctly. Think of email marketing as a relatively simple task you can do in-house, that goes directly into your customer’s pockets! Here we have rounded up our…
Instagram has grown significantly in the social media space. As a small business, you may feel pressure to keep up with competitors and have an Instagram account. However, although Instagram is a great tool to keep your customers updated, it might not be right for every business. 35.8% of the Australian population use Instagram which…
Its never been a more vital time to stay up to date with the changes happening on social media. Social media is one of the most valuable tools to equestrian businesses during COVID-19, helping us stay connected with our customers and even keeping our businesses ticking over. Both Facebook and Instagram have implemented big changes…
Although we do not know when lockdown will end, we do know that life after lockdown will eventually go back to normal. Whist it is quiet it is now a great time to prepare our equestrian businesses for life after lockdown. Right now, you can prepare your business to hit the ground running when normal…
Nationwide lockdowns have caused social media use to surge. With people spending more time at home, they are naturally turning to social media to relieve their boredom. How and when we use social media has dramatically changed in the last few weeks. Consequently, equine businesses social media strategy should be adapted to reflect the changing…
Australia is on the brink of a nationwide lockdown and it seems that every day the government is making new updates to closing non-essential services. Without a physical location, your equine businesses online presence is no longer a luxury but a lifeline for survival. If you can no longer operate your business locally or you…
Australia is on the brink of a nationwide lockdown. Every day the government is making new updates, including closing all non-essential services. So, where does this leave your business? At Show Pony Graphics we believe that we can find a way for most businesses to continue running. During this uneasy time, we are going to…
With the impending Coronavirus (COVID-19) outbreak causing mass self-isolation, quarantines and event closures we are all concerned. Not only for the welfare of our health but also for our small businesses. All major equestrian events have been cancelled including Sydney’s Royal Easter Show and Victoria’s Jumping with the stars, with many more unlikely to go…
Have you heard of machine learning? Well, this advancement in technology is changing the marketing game, and Facebook have just implemented it. Machine learning is now used to improve Facebook dynamic ads. Delivering a tailored ad experience to each user. What is machine learning? Machine learning is a branch of artificial intelligence. Fundamentally, it’s when…
Are you looking for a way to streamline your marketing processes? Most equine businesses don’t have the time or resources to do manual repetitive marketing. That’s where marketing automation comes in. Marketing automation enables technology to take over those repetitive tasks. Therefore, giving you more time to focus on your brand or get a few…
Regardless of the size of your equestrian business, having a safe storage space for your customers’ details is vital. They can save you money, cut down admin tasks and help you stay organised. Whether your business sells saddle pads, riding lessons or horse fencing, you need a Customer Relationship Management System (CRM). Questions we ask…
What’s the latest in eCommerce? We look at the trends and changes happening in the eCommerce world. Please note, we are not affiliated with these companies, and recommend you also do your own research. Shipping With Australia Post once again increasing their shipping prices, it’s never a better time to check out the alternatives. We…
Congratulations to the finalists in the inaugural EQUITANA Auckland Business Awards. We received some quality entries across all sections and thank exhibitors for taking the time to enter. Finalists will now present to our panel of three judges which include Sue Mackay (AUS), Dr Nerida Richards (AUS) and Sarah Catherwood (NZ). View the judge’s profiles…
We are excited to announce that for the first time ever we will be attending Equitana Auckland. This is the perfect opportunity for us to meet with the New Zealand equestrian community and showcase our world-class websites, graphic design and digital marketing. Free Marketing Consultations To promote our new marketing services, we are offering businesses…
Figuring out where to start with your equestrian marketing can be like finding a needle in a haystack. You are told all the channels and strategies you should implement to be successful but where do you even start? Creating a solid platform for your marketing efforts is the key to ensuring that your marketing is…
As always we love to sponsor and support creativity, and we were proud to create and sponsor the 2019 Australian Arabian National Championships Stall Design Awards which had some fabulous entries. Congratulations to the winners: Single Stall Display: Ablue Moon Arabian Ponies Team Stall Display: Westacres Arabians
EQUITANA Melbourne was proud to introduce the first time to Australia the 2018 EQUITANA Business Awards proudly partnered with Show Pony Graphics. This new initiative was developed to support, promote and reward our Australian Equestrian Businesses.The awards presentation was held on the Saturday Night in conjunction with the VIP Event which was a huge success.…
First impressions really do count when designing your exhibition stand to attract traffic. In a large exhibition hall with many competing brands, what is going to make your booth stand out? You could lose potential customers and traffic if your stand is poorly designed and not inviting. It’s a large investment to exhibit, so we…
Launching – EQUITANA Business Awards EQUITANA Melbourne is proud to introduce the first time to Australia the 2018 EQUITANA Business Awards proudly partnered with Show Pony Graphics. This new initiative has been developed to support, promote and reward our Australian Equestrian Businesses. The Awards The EQUITANA Business Awards are open to any business exhibiting at EQUITANA Melbourne in…
Once again Show Pony Graphics leads the field in website design for equestrian businesses. We did the first product designer for Dark Selections many years ago for their Mattes Saddle Blankets which was extremely popular. Our latest site with a product designer is SS Saddlery where you can design your own custom halters and bridles…
The increasing popularity of the internet and access to frozen semen worldwide now means it’s more important than ever to present your stallion professionally to the best of your ability. Make your stallion stand out Make sure in all your advertising you highlight your stallion’s strengths. There could be 1000 stock horse stallions at…
The product page is designed to turn a browser into a purchaser, so it’s important to show off your product with high quality photos from every angle and enough information so the potential buyer does not need to leave the page. In this article we look at what aspects of the product page can assist…
I’m commonly told by many people, ” I don’t need a website, everything is on facebook now”, or “I get more business on my facebook page, no one goes to my website” and it is starting to become one of the biggest misconceptions out there. Let me tell you why: You don’t own Social Media.…
It’s often overlooked for equestrian stores just how important the content of your website actually is. Search Engines place high value on websites rich in unique relevant content, and lots of it. Previously we have already talked about writing good product descriptions which is an essential part of your online equestrian store. So where else…
Show Pony Graphics is proud to be the new layout designer for the Australian Performance Horse Magazine. Check out the latest issue hitting the shelves on December 5th or you can buy it online at www.performancehorsemag.com.au . We also designed the new year planner which comes free in this issue as well.
Show Pony Graphics once again have outdone themselves designing over 50 adverts for the Australian Campdrafting Magazine Landmark Classic Sale Feature as well as the beautiful cover. A number of these adverts will also be seen in the Landmark Classic Sale catalogue. Buy the magazine now at your local newsagent or online at www.australiancampdrafting.com.au
Once again Show Pony Graphics is joining forces with the Australian Campdrafting Magazine and now the Australian Performance Horse Magazine to present to you the ultimate Landmark Classic Sale promotional packages. The one stop shop for all of your advertising and promotional needs for this sale. Custom packages are available, just contact us to discuss…
Show Pony Graphics designed a whopping 49 adverts for the latest issue of the Australian Campdrafting Magazine – August / September. Our favourite issue of the year designing all the beautiful stallion advertisements. Buy the magazine now at your local newsagent or online at www.australiancampdafting.com.au
We are really excited to share with you the new site for the RPSBS. A long time in the making we worked hard with the current committee to make the website device friendly, clean and easy to use. One of the main features of this website is the incorporation of all the state committee websites.…
After the success of the 2016 RPSBS Annual annual designed for the Riding Pony Stud Book Society, we have been asked to design this years publication which we are deeply honoured to do. As the official designer of the publication we are offering members discount rates on advertising design. Find out more about booking an advert…
This custom handy calculator designed for client Barastoc Horse, follows on from the Groom Cost Calculator we designed. This calculator compares the cost of Calm Performer to your current feed, making it a great and easy to use promotional tool. Click here to use the Calm Performer Cost Calculator to compare the price to your current feed.
A common misconception is that registering multiple domain names and pointing them to the one website will help your seo, this is simply not the case. They add no advantage simply redirecting to the one website. It is better to have one main website and domain name and focus on promoting it. The only way…
This custom handy calculator designed for client Barastoc Horse was designed to introduce the updated Groom product and show you how much you can save by calculating the cost per a feed. Click here to use the Calm Performer Cost Calculator to compare the price to your current feed.
If you are not selling a unique product, then you will normally use the product manufacturers product descriptions, but did you know this can actually harm your websites seo? If search engines see you using duplicate content (regardless of if you have permission to use it or not) they see this as plagiarism and this…
Show Pony Graphics recently completed the full colour 185 page annual document for the Riding Pony Stud Book Society. We were honoured to be given the opportunity to design and produce the annual for the society, and look forward to working with the RPSBS on other projects. Show Pony Graphics can design and produce documents…
Have you seen the latest issue of the Australian Campdrafting Magazine? Despina has written a 4 page article on promoting your stallion, this comprehensive article is a great read for anyone that owns a stallion! Grab it at your local newsagent.
Recently we added a custom programmed horse weight calculator to the website, as well as an event calendar and free horse diet analysis form. Test drive the horse weight calculator here View the free horse diet analysis form here We have lots more features under development for the Barastoc Horse website.
It’s a great feeling seeing logos we have designed come to life on our clients products. The labels and leather embossing looks fantastic. Featured here is the Toprail Equine logo we designed for Bombers Australia to use on their huge range of Equestrian products. We were also asked to take and edit photos of a large…
Here are some tips and considerations to think about when registering a new domain name. Remember once you start promoting a domain name it can be hard and costly to go back and change it. Using a keyword vs your business name: There are pros / cons for using either your business name as the…
Despina Mitrakas has been featured in this months edition of the Arabian Horse News (December 15 – February 16) as a business woman of the Arabian Horse Industry. Thank you to the Arabian Horse News and to Nicola Kelly who wrote the article on Despina. Click here to read the full article as it appears…
SPG is very proud to share with you the latest horse colouring designs we have done for the Australian Campdrafting Magazine which is a four page pull out adult colouring book featuring custom horse campdrafting colouring designs produced by Show Pony Graphics. Adult colouring books are now hugely popular, so we were very excited to…
You may have seen discussions recently regarding the proposal by auDA (the .au domain administrators) to simplify the Australian domain space by allowing businesses to register domain names directly in the second level, for example as companyname.au instead of companyname.com.au. The introduction of direct .au registrations would have a number of benefits for Australian businesses,…
Attending the third event in the AGDA’s Design Means Business event was really enjoyable. It featured four speakers covering the topics of developing client relationships, protecting intellectual property, Strategy for designers and Using LinkedIn to promote your business. I found the topic of protecting your IP particularly interesting as so many people are misguided on this topic.…
A long time client of Show Pony Graphics – Dark Selections, came to us and asked us to develop a product customiser for their existing ecommerce website with SPG. The Mattes products have extensive options which make this product customiser a handy tool for customers to visualise what the end product will look like. Once…
We are pleased to announce the release of the new Barastoc Horse website. We had a great time working with the team at Ridley to create this responsive website for them. This co-insides with the launch of their new competition to win a years worth of Barastoc Horse Feed, which you can enter here. We…
It is important regardless of the size of your stud to present and promote yourself to the best of your ability. This ranges from the presentation of your farm, to the presentation of yourself and how you market your stud. Magazine and advertising in publications is still important even though internet promotion is becoming more…
It is important to recognise who your domain name registrar is, and you should only refer to paperwork sent by that exact company. If you are ever in doubt, contact your domain name registrar and they will confirm if any renewal sent is legitimate. There are many companies sending out official looking letters preying on…
Show Pony Graphics has just launched the new website and facebook page for Australian Olympian Mary Hanna and Statene Park Dressage Training Stables. Despina had a great time working with Mary Hanna to create the new website for Statene Park. “At last our new web site is up. Thank you to Despina from Show Pony…