social media

Why Use Social Media to Promote Your Equestrian Business?

Social media is a great tool to use to help promote your business. Why? Because you can reach more potential customers, for less money, quickly. In 2019 there were 18 million active social media users in Australia, which is 72% of the population. By actively promoting your business through social media channels you can reach…

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Marketing automation equine

5 Ways Marketing Automation Can Improve Your Equestrian Business

Are you looking for a way to streamline your marketing processes? Most equine businesses don’t have the time or resources to do manual repetitive marketing. That’s where marketing automation comes in. Marketing automation enables technology to take over those repetitive tasks. Therefore, giving you more time to focus on your brand or get a few…

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Does Your Equestrian Business Need a CRM?

Regardless of the size of your equestrian business, having a safe storage space for your customers’ details is vital. They can save you money, cut down admin tasks and help you stay organised. Whether your business sells saddle pads, riding lessons or horse fencing, you need a Customer Relationship Management System (CRM). Questions we ask…

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Trends in Equestrian Ecommerce

What’s the latest in eCommerce? We look at the trends and changes happening in the eCommerce world. Please note, we are not affiliated with these companies, and recommend you also do your own research. Shipping With Australia Post once again increasing their shipping prices, it’s never a better time to check out the alternatives. We…

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EQUITANA Auckland Business Awards Finalists Announced

Congratulations to the finalists in the inaugural EQUITANA Auckland Business Awards. We received some quality entries across all sections and thank exhibitors for taking the time to enter. Finalists will now present to our panel of three judges which include Sue Mackay (AUS), Dr Nerida Richards (AUS) and Sarah Catherwood (NZ). View the judge’s profiles…

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Show Pony Graphics are coming to Equitana NZ!

We are excited to announce that for the first time ever we will be attending Equitana Auckland. This is the perfect opportunity for us to meet with the New Zealand equestrian community and showcase our world-class websites, graphic design and digital marketing. Free Marketing Consultations To promote our new marketing services, we are offering businesses…

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Equestrian marketing

Equestrian Marketing: Where to start

Figuring out where to start with your equestrian marketing can be like finding a needle in a haystack. You are told all the channels and strategies you should implement to be successful but where do you even start? Creating a solid platform for your marketing efforts is the key to ensuring that your marketing is…

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