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Why you need google ads for your horse business

Search engines, having overtaken word of mouth, are now the most popular source of new brand discovery. With over 70% of the search market and 160 billion monthly searches, Google is the leading digital resource, people turn to when looking for something they want or need. However, appearing at the top of Google in inherently…

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How safe is your Facebook account?

With Facebook announcing that they will reverse the Facebook news ban, it got us thinking about how volatile social media can be! We know that it is common practice in equestrian businesses just to run your business through social media. However, if this has taught us anything it’s that the landscape of social media can…

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How To Run A Social Media Competition for Equestrian Businesses

A social media competition is a fantastic way to promote your equestrian business and they usually receive a high level of engagement from your followers. After all, who doesn’t like the chance to win a prize! We have consolidated our best equine competition ideas as well as the legal side of competitions that you should…

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6 Tips for Sending Successful Equestrian Marketing Emails

Emails are a great way to stay in contact with your customers. They can be the most engaging and cheap marketing activity for small equestrian businesses if executed correctly. Think of email marketing as a relatively simple task you can do in-house, that goes directly into your customer’s pockets! Here we have rounded up our…

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Does your horse business need Instagram?

Instagram has grown significantly in the social media space. As a small business, you may feel pressure to keep up with competitors and have an Instagram account. However, although Instagram is a great tool to keep your customers updated, it might not be right for every business. 35.8% of the Australian population use Instagram which…

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