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lifeline

The lifeline equine businesses need during the Covid-19 crisis

Australia is on the brink of a nationwide lockdown and it seems that every day the government is making new updates to closing non-essential services. Without a physical location, your equine businesses online presence is no longer a luxury but a lifeline for survival.  If you can no longer operate your business locally or you…

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digital presence

Covid-19: Your digital presence has never been more important

Australia is on the brink of a nationwide lockdown. Every day the government is making new updates, including closing all non-essential services. So, where does this leave your business? At Show Pony Graphics we believe that we can find a way for most businesses to continue running. During this uneasy time, we are going to…

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Crisis Management for Your Horse Business

With the impending Coronavirus (COVID-19) outbreak causing mass self-isolation, quarantines and event closures we are all concerned. Not only for the welfare of our health but also for our small businesses. All major equestrian events have been cancelled including Sydney’s Royal Easter Show and Victoria’s Jumping with the stars, with many more unlikely to go…

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Facebook dynamic ads

Facebook Ads Just Got Personal

Have you heard of machine learning? Well, this advancement in technology is changing the marketing game, and Facebook have just implemented it. Machine learning is now used to improve Facebook dynamic ads. Delivering a tailored ad experience to each user. What is machine learning? Machine learning is a branch of artificial intelligence. Fundamentally, it’s when…

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social media

Why Use Social Media to Promote Your Equestrian Business?

Social media is a great tool to use to help promote your business. Why? Because you can reach more potential customers, for less money, quickly. In 2019 there were 18 million active social media users in Australia, which is 72% of the population. By actively promoting your business through social media channels you can reach…

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Marketing automation equine

5 Ways Marketing Automation Can Improve Your Equestrian Business

Are you looking for a way to streamline your marketing processes? Most equine businesses don’t have the time or resources to do manual repetitive marketing. That’s where marketing automation comes in. Marketing automation enables technology to take over those repetitive tasks. Therefore, giving you more time to focus on your brand or get a few…

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CRM

Does Your Equestrian Business Need a CRM?

Regardless of the size of your equestrian business, having a safe storage space for your customers’ details is vital. They can save you money, cut down admin tasks and help you stay organised. Whether your business sells saddle pads, riding lessons or horse fencing, you need a Customer Relationship Management System (CRM). Questions we ask…

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Trends in Equestrian Ecommerce

What’s the latest in eCommerce? We look at the trends and changes happening in the eCommerce world. Please note, we are not affiliated with these companies, and recommend you also do your own research. Shipping With Australia Post once again increasing their shipping prices, it’s never a better time to check out the alternatives. We…

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